Messing with concept of creating a not-so-sexist male-targeted promotion of Dr. Pepper TEN
Not much to say here, the notes on my drawings reflect my thoughts behind this. I thought about the dumbbell as a perfect suggestion of manliness without being offensive, so keeping the original ad's concept while removing the sexist words. There is a lot to mess with here as well. Should the dumbbell have Dr. Pepper TEN cans on each end that someone lifts with great ease? Is "Don't let high calorie sodas weigh you down" the best text possible? Perhaps just "Don't let calories weigh you down" to make it simpler?
A well-designed dumbbell behind a glorious/epic looking Dr. Pepper TEN can, with a dark-grey or black gradient background, and the text above, could look very cool and professional if executed properly. There are many ideas that I have for this, the left shows the best version of my initial sketches.
-woman lifting dumbbell
-big bodybuilder woman lifting huge dumbbell with ease, smiling
-man and woman arm wrestling over last can of soda
-Incorporate woman somehow!
- look at soda ads, to get ideas for inspiration/professional finish
-find other soda campaigns that are highly gendered but not as explicit as this one; color and style of coke zero ad, for example
- learn style of advertisement and come up with my own ad, don't copy layout of original ad
Ideas from in-class group critique